Your business flyers play a major role in promoting your business. It is a physical paper or document that can inform your target audience all about your products and services. Hence, it should contain essential information that highlights what your company can offer.
Moreover, your business flyer should be well-designed to be able to relay the information you want to convey better. The right elements should be placed and used so readers can better understand your business proposition – this includes the fonts.
If you are planning to make flyers for your business, here are some recommended fonts you can use:
Open Sans is a popular Google font that is used both for web and print. The good thing about the San Serif fonts is that the letters are legible in any letter forms, whether it is bold, italic, or its normal font face. The friendly appearance and neutral look of this font makes it usable for business flyers’ content and title.
For some designers, using a Serif font for flyers might not be a good idea since this type of font can affect the legibility of the content. But the PT Serif font might be an exception due to its proportional weight and design. It can be used for content titles and headlines and will also look good in print.
If you are familiar with the brand Ubuntu, then you have probably encountered this font already. Ubuntu is probably one of the most popular fonts being used online today, not only because of the name but because of its design. A San Serif font, this typeface is known for its smooth but legible characteristics. The design is also clean and simple which is pleasant to the reader’s eyes.
Gravitas One font is another Serif font that can be used for business flyers. Upon first glance, you might think that the weighty design makes it look a little heavy for the flyers. But if used wisely, it can highlight brochure titles. It can also be used for large formats as the typeface design would look legible on large prints.
Droid fonts are popular among mobile apps due to its clean and readable design, even in small screens. But it can also be an ideal font choice for flyers and brochures as it is easy on the eyes. The slender font design is perfect for design simple headers and brochure titles.